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Exporting your Outlook rules is an important step in migrating to Office 365 for e-mail. That's because unlike other aspects of your Outlook configuration - like your e-mail, contacts, and calendar appointments - rules are not inherently handled by migration tools. If you're not making significant changes to your Office configuration, this step might not be needed. However, if it becomes necessary to uninstall your current version of Office in order to install the Office 365 version, or if you end up needing a new mail profile, having a backup of your rules will ensure you're able to migrate with minimal disruptiuon.
How you'll accomplish this will depend on which version of Outlook you currently use.
The process above can be easily reversed. Find your way to the Options window, and you'll see the Import Rules button there. Browse to the file you exported earlier and go from there. Note that in some cases if the folders and other settings of your account have cahnged significantly, you may have some clean-up work that you need to do to fix any broken rules.
This KB article was based on information in
this Microsoft Office 365 support article.